Why I Left TRIGO and What's Next: My Mission to Empower Small Business Owners in the Digital Age

After almost 12 years, I decided to leave TRIGO (the agency I built from the ground up) by the end of May. Saying goodbye after so many years is not an easy task. I've spent days struggling to find the right words to describe the chaos of emotions that I'm feeling.

But why?

TRIGO's projects are getting bigger and more complex, as we decided to work with larger clients. It's a smart move for the company. There is clearly a huge market for that.

Markus, Christian, and all the amazing employees are very skilled at their jobs, and it's been great to work with them. I'll really miss working with such a fantastic team, and I want to express my love and gratitude for all of you. I'm not crying, you're crying!

Despite everything, my strong desire to help small business owners thrive in the digital realm and make a tangible impact on the foundation of our economy (=small businesses) led me to the realization that it's time for me to reinvent myself once more.

There was no argument or specific incident that led to this, and although none of us are thrilled about it, we are still on good terms. This is crucial for me.

I firmly believe that TRIGO will achieve enormous success in the future, particularly with the outstanding people from Loxone around whom I had the pleasure of working with. TRIGO will always hold a special place in my heart, and I look forward to seeing what great things the company will accomplish in the future.

So, what's next for me?

First, I'll continue creating content because I've grown to love it. Remote work will still be the primary focus of my content because I'm a huge advocate of its importance to all kinds of businesses, especially after transforming TRIGO into an all-remote company over the past two years.

In addition to remote work content, I'll be sharing insights and tips on the challenges small business owners face when it comes to digitalizing their businesses. Most of this content will likely be in German.

I'm also starting a newsletter.

Finally, I'm dipping my toes into the world of SaaS. My goal is to build tools that help small businesses achieve the success they deserve.

Along my journey, I intend to share everything - successes, failures, and everything in between. My hope is that my experiences can help someone else who's on a similar path.


If you've gotten this far, thanks for reading this. I appreciate your interest in my journey. If you have any questions, don't hesitate to ask (david@davidwippel.com).