My Ventures
The businesses and projects I've built, co-founded, or actively participate in.
Primary Ventures
Essential Code
My micro agency, Essential Code, builds headless websites and e-commerce for fast-moving marketing teams. You get the expertise and quality of a big agency, without the overhead, bureaucracy, or junior handoffs.
We focus on multi-market websites, migrations from outdated CMS setups, and headless e-commerce that integrates cleanly into existing systems. The goal: give marketing teams a setup they can actually run — faster publishing, consistent branding, and better performance without the daily bottlenecks.
Glasswise eLabel
Glasswise eLabel is a SaaS solution that simplifies compliance for wineries and beverage producers. It helps create and manage electronic labels that meet EU regulations while reducing environmental impact.
The platform generates QR codes linking to comprehensive digital information about products, ingredients, and production methods. Built for small to medium-sized producers, Glasswise eLabel turns compliance requirements into marketing opportunities while eliminating wasteful paper labeling.
Other Ventures
ImmoJames
ImmoJames is a streamlined software solution empowering landlords to self-manage their rental properties efficiently. The platform automates routine tasks, tracks payments, and stores all documentation securely, eliminating administrative headaches for small-portfolio landlords without the cost of property management services.
My role: Co-founder & Technical Lead
Prompt to Production
Prevent Technical Disasters While Leveraging AI Coding. Have a senior developer with 20+ years experience in your corner without the full-time cost. Expert guidance to take you from Prompt to Production with confidence.
My role: Mentor, Consultant
Echo Memories
Echo Memories is a thoughtful digital memorial service that creates lasting tributes for loved ones who have passed. The platform generates custom QR codes that can be placed on memorial markers, allowing visitors to access digital profiles containing photos, stories, and cherished memories. This simple yet powerful solution helps preserve legacies and offers friends and family a meaningful way to connect with and remember those no longer with us.
My role: Co-founder & Technical Lead
Digital Chefs
Digital Chefs is a collective of independent digital specialists who share a common philosophy about business and technology. United by our commitment to small businesses and the micro agency model, we combine our expertise to create tailored digital solutions that focus on quality over quantity. Each "chef" brings specialized skills to the table while maintaining the personal touch and flexibility that small businesses need to thrive in the digital landscape.
My role: Founder
My Venture Philosophy
I believe in building businesses that solve real problems with minimal complexity. My approach to ventures is guided by a few core principles:
- →Small by design: I embrace the micro agency model - small, specialized teams of experts who deliver exceptional quality without the overhead of traditional agencies.
- →Sustainable growth: I build for long-term sustainability rather than rapid scaling at all costs.
- →Value-first: Every business I'm involved with must deliver genuine value to its users and customers.
- →Technology as an enabler: I use technology to solve problems, not as an end in itself.
- →Continuous learning: Each venture is an opportunity to learn and improve, feeding back into future projects.
- →Expertise over breadth: I focus on deep competence in specific areas rather than offering a wide range of shallow services.
This philosophy has guided me through multiple successful ventures and continues to inform how I approach new opportunities.
Interested in Collaborating?
Whether you're looking for technical expertise on your project, strategic guidance, or just want to discuss your business challenges, I'm always open to interesting conversations.
Let's Talk