My ventures

This is the venture I run with my own hands. A scale-up marketing team has real technical work every week: the website, the AI tooling, the integrations between the tools they already pay for. Rarely enough of it to fill a full-time senior role, and far too much to keep pushing to the bottom of someone's list.

So I embed instead. One senior engineer inside the team, working through the queue one task at a time, on a flat monthly fee. Same person every week, no ticket handoffs, no rediscovering the stack. The team gets senior capacity without carrying a senior hire.

My micro agency, Essential Code, builds headless websites and e-commerce for fast-moving marketing teams. You get the expertise and quality of a big agency, without the overhead, bureaucracy, or junior handoffs.

We focus on multi-market websites, migrations from outdated CMS setups, and headless e-commerce that integrates cleanly into existing systems. The goal is to give marketing teams a setup they can actually run. Faster publishing, consistent branding, and better performance without the daily bottlenecks.

Glasswise eLabel is a SaaS solution that simplifies compliance for wineries and beverage producers. It helps create and manage electronic labels that meet EU regulations while reducing environmental impact.

The platform generates QR codes linking to comprehensive digital information about products, ingredients, and production methods. Built for small to medium-sized producers, Glasswise eLabel turns compliance requirements into marketing opportunities while eliminating wasteful paper labeling.

Essential Web is my website-as-a-service for Austrian small businesses. It is for owners who do not want a sprawling agency project or a do-it-yourself builder: a professional, fast, multilingual site that I build and then keep running for a flat monthly fee.

Hosting, updates, and the technical upkeep are handled, so the owner can focus on the business. It is the same craft and performance as my agency work, packaged so a small company can actually afford it and never has to think about the tech.