Hey, I'm David
Digital builder. Software craftsman. Micro-agency founder. Deep generalist at heart. I'm fascinated by creating sustainable digital tools that solve real business needs.
Who am I?
I'm David Wippel, a digital tinkerer with over 25 years in the software industry. My professional journey has taken me from crafting complex business solutions to founding and running a software agency, and now focusing on my new ventures with Essential Code and Glasswise E-Label.
What drives me is the powerful connection between technology and business needs. I'm fascinated by creating sustainable digital tools that solve real business challenges, especially for small and medium-sized enterprises where the right technology can be truly transformative.
My approach combines strategic thinking with hands-on technical expertise. I believe digital solutions should empower people, not overwhelm them, which is why I'm passionate about creating intuitive, user-focused experiences.
When I'm not building digital solutions, you'll find me at the gym, exploring new restaurants with my wife, spending quality time with my kids, immersed in science fiction worlds, or rolling dice as a Dungeons & Dragons enthusiast. I'm always open to connecting with like-minded professionals who share my belief in technology as a force for positive change.
My Ventures
Essential Code
My micro agency focused on delivering high-quality digital solutions for businesses that need the expertise of a large agency without the overhead and bureaucracy.
Glasswise eLabel
Glasswise eLabel is a SaaS solution that simplifies compliance for wineries and beverage producers. It helps create and manage electronic labels that meet EU regulations while reducing environmental impact.
What I'm Into
Digital Exploration
I'm fascinated by how technology empowers small businesses to compete. I love exploring practical digital tools and solutions – especially those that help small teams work more efficiently and create bigger impacts with limited resources.
Creative Thinking
I believe in the power of combining technical know-how with business strategy. Whether through software architecture, process design, or strategic planning, I'm always looking for smarter approaches to business challenges.
Life Beyond Screens
Gym workouts, exploring new restaurants with my wife, quality time with my kids, science fiction novels, and Dungeons & Dragons campaigns – these are the activities that keep me balanced and inspired when I'm not building digital solutions for clients.
Latest Thoughts
All postsFrom Output to Outcome: Transforming the Approach for Small Businesses
The difference between output and outcome in digital projects matters more than you think. Focusing on outcomes is what makes small businesses successful. Learn how to align your tech partners with your business goals and get real results.
Read moreWhy I Left TRIGO and What's Next: My Mission to Empower Small Business Owners in the Digital Age
After 12 years of building TRIGO from the ground up, I share my journey of leaving the agency to pursue my passion for helping small business owners thrive in the digital world and build SaaS solutions.
Read more6 Reasons why custom business software is important
Discover why custom business software is crucial for success in today's competitive environment, from tailored solutions and scalability to improved collaboration and maintaining a competitive edge.
Read moreWhat I'm Up To Now
Learning
French through daily practice and Duolingo
Building
Digital asset management solution for winemakers to streamline their product information and assets
Let's Connect
Looking to enhance your business with the right digital solution? Whether you have a specific project in mind or just want to explore possibilities, I'd love to hear from you!
Say hello